MANIFESTO

We design for Thinkers, Doers & Innovators
We design for you
 
per se
pəː ˈseɪ/
adverb: per se; perse 
definition

1 / by or in itself or themselves; intrinsically.
synonyms 

2 / in itself, of itself, by itself, as such, intrinsically.

 /
THE PRODUCT 
A uniform - Just One coat
Creating a piece that people will achieve great things in
Periodic iterations; bi-monthly

/
THE CONCEPT 
Just One
It takes Just One idea, person, moment, design to have a profound effect and influence on the self and others
/
AESTHETIC 
Clean, sculpted lines
Surface/textile/material/technological innovation
Collaboration
/

CO-FOUNDERS

Twins (Mandeep Kaur (MK) + Hardeep Kaur (HK)); MK studied Law, HK studied English Literature & Language; London dwellers, Optimists, Doers and firm believers that it takes #JustOne, where less is optimal and substance is paramount.

The story goes back nearly 30 years, when we came into the world together, the one behind the other, five minutes of life between one twin and the other. 

The versions of this story could be many, but that wouldn't be the point. There are only two that really count. And how they came together to create Just One.

We wondered what would happen if we created something that we could live by every single day. That would help us and those who surrounded us, to expand our view of the world. To architect our own world, universe even. No more would we play along, the game of more, quicker, but always less somehow when the curtain went down. 

What if you could build a life based on individual moments, actions, thoughts? Allowing these moments to accrue incrementally. No more deferment but rather the practice of the here and now. Because, in case you hadn't realised, life is fairly epic, in a completely cool way. So we present our contribution to this practice of less but better - #JustOne.

 
/

#JustOne
Be Remarkable
 

SUBSCRIBE BELOW

(we'll be sourcing interesting articles, ideas, thoughts from around the world, for the perennially curious, weekly)