We design for Thinkers, Doers & Innovators

We design for you

per se
pəː ˈseɪ/
adverb: per se; perse 

1 / by or in itself or themselves; intrinsically.

2 / in itself, of itself, by itself, as such, intrinsically.

1. Our limited edition capsules of individual objects for living better
2. Advisory for companies who seek truly to add value to the lives of their customers; interacting with good design, be it UX/UI, a perfectly formed vase or grocery delivery service, should create a net ennobling effect upon the life of the user/buyer. No zero sum game here.
Just One
It takes Just One idea, person, moment, design to have a profound effect and influence on the self and others
Clean, sculpted lines
Surface/textile/material/technological innovation


Twins MK + HK; MK studied Law, HK studied English Literature & Language; London dwellers, Optimists, Doers and firm believers that it takes #JustOne, where less is optimal and substance is paramount.

The story goes back nearly 30 years, when we came into the world together, the one behind the other, five minutes of life between one twin and the other. 

The versions of this story could be many, but that wouldn't be the point. There are only two that really count. And how they came together to create Just One.

We wondered what would happen if we created something that we could live by every single day. That would help us and those who surrounded us, to expand our view of the world. To architect our own world, universe even. No more would we play along, the game of more, quicker, but always less somehow when the curtain went down. 

What if you could build a life based on individual moments, actions, thoughts? Allowing these moments to accrue incrementally. No more deferment but rather the practice of the here and now. Because, in case you hadn't realised, life is fairly epic, in a completely cool way. So we present our contribution to this practice of less but better - #JustOne.

Since our founding in 2016, per se has evolved and blossomed in ways we could have not predicted. Now, we are sought out by companies seeking the insights we have gleaned over a six year path of building an intentional, successful, meaningful company. We are often brought on as cultural advisors, brand refiners, meaning makers; you choose the title.

Get in touch today, if you're curious enough, or something in your intuition knows you're in need of something a little (or a lot) different.




Be Remark-able (if you like)


(we'll be sourcing interesting articles, ideas, thoughts from around the world, for the perennially curious, weekly)